Our goal is to help users customize their own fruit freshers, smoothie and drinks at home with a simple blender. It would not only help them with saving cost on purchasing drinks but also would providing much fun when they you prepare your smoothie. Different human body’s needs of different vitamins varies quite a lot and, you are the one knows your body most.  Users are able to determine what to add when they want to have a healthy self-made fruit juice with our help.

Surprisingly , during the research process, it is found that American are obsessed with smoothies and fruit drinks so much that even more people would vote for smoothies than eating meat of tofu.

With more than 1/4 American claimed that they are somewhat obsessed to smoothies and fruit drinks, there’s no doubt that’s a huge marketing opportunity. Just look at how welcomed and popular those smoothies stores are such as Freshens and Jamba Juice.

So who are our main user group? Our core users, so as called current users are those who are already smoothie lovers. Based on customer review from Yelp and Trip Advisor, the review of Freshens are mostly young female. Most of them mentioned the taste and its healthy recipe is the reason why they are addicted to drinking smoothies.

There’s an interview going on with Hannah – a work out lover, a Gatech student, a smoothie lover who is really caring about her health.

A typical user personal is built based on Hannah’s image since she’s the one who spends more than 100 per month on smoothie and fruit juices. In most case, fruit juice and smoothie lovers are aware of the importance of being healthy and stay fit. What’s interesting is that they won’t say no to desserts even they are clear it’s unhealthy. Young people are more addicted to smoothies so as kids. Most of them are employees, officers or students. Because of them caring for fitness, they have some level of exercise skills like ball games or swimming. “The best reward after working out is mango strawberry smoothie”, as Hannah mentioned.

Get Inspirations 

What users are pursuing are not limited to what is tasty but also what is healthy and beneficial to your body, or other miraculous good looking combo. Fruits have different functions for body – some of them are pursuing solid skin, some of them are helpful for losing weight. One of the product goal is to provide inspirations to users and let them enjoy the smoothie making.

Smoothie Lover Community

Users are able to share customized recipe to each other and create their own recipe together.

After finishing the storyboard with Hannah together, functions that are expected to get from the app started being extracted. It’s time to categorize those functions and assign them to each page. Although interaction flow at this step was still a draft, it would be a good chance to think about it.

Before start visualization, it was always important to determine a visual style. Here I choose MBE style because it matches with smoothie and fruits’ image – Energetic, Adorable, Sweet and really make users feel delightful.

Keeping the same style as the color palette, all colors matching the MBE style would be bright, soft and warm. The aim of the app is to bring joy for users from both viewing perspective and practice one.

Meet Fruits